NEEDSHES is an alt/rock band founded by Uzbekistan-born singer-songwriter, multi-instrumentalist, and producer Otabek Salamov. He encapsulates his art for composing bluesy story-telling songs with love ballads infused with swagger punk and suffocating alt-rock tints. His biggest influences stemmed from The Killers, Jack White, James Brown, David Bowie, Queen, RHCP, U2, a-ha, Coldplay, Nirvana. Bek gathered a full traditional rock formation around his project with the intent to create authentic music. Someone once described them as a balancing act between the atmosphere of The NBHD, with dainty anthems reminiscent of The Killers, a bit of the oddball nature of Jack White and the heartbreaking ballad skillset of Coldplay.
Since conception, they have topped the iTunes charts with singles "Time to See"
and "Anything You Want"
which have been featured in TV ads such as Lay's chips, Renault cars, and movies including thriller Break 2019 (shown in Latin America, Europe, Australia), thriller She Sees Red 2019, animated cartoon Quackerz 2016.
In May 2019, they released the third album titled "Truth Power".
From the album, the single "Pain"
was in heavy rotation on idobi Radio, "U Babe"
hit #5 on The Hype Machine Most Popular chart, "Sometimes I Can Fly"
was featured on Alt Press, Substream Magazine, BBC 6 Radio Music, and became the finalist of Unsigned Only.
In August 2019 they released single "My Heart"
and performed as a special guest at the concert of You Me At Six in Moscow. In November the band released 2-track single called "When The Music's Going Through You"
with the songs "Unbelievable" and "Superstar." Both tracks became a musical theme for the Lay's one-year 2020 TV Ad campaign in 32 European countries. In April 2020, the band became a winner of the Independent Music Awards in the "Song Used in Ad" category with the song "Unbelievable."
NEEDSHES' single "Love" (February 14) was premiered on PopMatters, got heavy rotation on idobi Anthm, and spins on KUTX Radio.
Their latest release "Don't Make Me Cry
" (April 24) got airplay on Amazing Radio. It transcends the limitations of singular genres, blending alt rock, trap, soul and orchestral tune into a unique sound influenced by Jack White, Bishop Briggs, Moby. Press Release with Bio here