Electronic press kit

NEEDSHES is an alt/rock band founded by Uzbekistan-born singer-songwriter, multi-instrumentalist, and producer Otabek Salamov. He encapsulates his art for composing bluesy story-telling songs with love ballads infused with swagger punk and suffocating alt-rock tints. His biggest influences stemmed from The Killers, Jack White, James Brown, David Bowie, Queen, RHCP, U2, a-ha, Coldplay, Nirvana. Bek gathered a full traditional rock formation around his project with the intent to create authentic music. Someone once described them as a balancing act between the atmosphere of The NBHD, with dainty anthems reminiscent of The Killers, a bit of the oddball nature of Jack White and the heartbreaking ballad skillset of Coldplay.
Since conception, they have topped the iTunes charts with singles "Time to See" and "Anything You Want" which have been featured in TV ads such as Lay's chips, Renault cars, and movies including thriller Break 2019 (shown in Latin America, Europe, Australia), thriller She Sees Red 2019, animated cartoon Quackerz 2016.
In May 2019, they released the third album titled "Truth Power". From the album, the single "Pain" was in heavy rotation on idobi Radio, "U Babe" hit #5 on The Hype Machine Most Popular chart, "Sometimes I Can Fly" was featured on Alt Press, Substream Magazine, BBC 6 Radio Music, and became the finalist of Unsigned Only.
In August 2019 they released single "My Heart" and performed as a special guest at the concert of You Me At Six in Moscow. In November the band released 2-track single called "When The Music's Going Through You" with the songs "Unbelievable" and "Superstar." Both tracks became a musical theme for the Lay's one-year 2020 TV Ad campaign in 32 European countries. In April 2020, the band became a winner of the Independent Music Awards in the "Song Used in Ad" category with the song "Unbelievable."
NEEDSHES' single "Love" (February 14) was premiered on PopMatters, got heavy rotation on idobi Anthm, and spins on KUTX Radio.
Their latest release "Don't Make Me Cry" (April 24) got airplay on Amazing Radio. It transcends the limitations of singular genres, blending alt rock, trap, soul and orchestral tune into a unique sound influenced by Jack White, Bishop Briggs, Moby. Press Release with Bio here

Charts: top 10 Alt-rock on iTunes, Hot tracks on Apple Music, Hype Machine Most Popular

Heavy rotation: idobi Radio (US), Amazing Radio (UK), MAXIMUM

Press: Alternative Press, PopMatters, Substream, Impose

Songwriting awards:
* Winner - Independent Music Awards 2020 ('Used in Ad Campaign' category, song Unbelievable)
* 2nd place winner - International Songwriting Competition 2020 (Rock genre, song Pain)
* winner - Unsigned Only 2017 (Rock genre, song Time to See)
* Independent Music Awards nominee 2019
* USA Songwriting Competition finalist 2018
* International Songwriting Competition finalist 2017
* John Lennon Songwriting Contest finalist 2017

Playlist curators: Indiemono, PopFiltr, AlexrainbirdMusic

Special Guest at You Me At Six's 2019 concert

FIFA World Cup Fan Fest 2018

Bosco Fresh Fest with John Newman

XIX World Festival of Youth and Students

Events by brands INFINITI, Discovery, VKontakte

Sold out solo gigs at 500-cap venues


Lay's commercial in 32 countries '20 | Unbelievable

Lay's commercial
'19 | Anything You Want

Break '19 film distributed worldwide | Time to See

She Sees Red '19 interactive thriller | Pain

Renault Duster, commercial
'18 | Time to See

Renault Kaptur, commercial '18 | Anything You Want

Quackerz '16 - film distributed worldwide | I Believe

Univer '18 - domestic TV series | Something, Hey Girl

Scoring full-length movies, composing for RU TV Music award ceremony, TV show "Dances" on TNT, festival Alfa Future People

PopMatters ("Love" premiere): "Opening with colorful, see-saw synths, the song quickly locks into a tight groove as a distorted, funky riff playfully dances around frontman Otabek Salamov's lyrics."

"The first verse of 'Time to See' is a killer and the song is great. I was listening to it during past week". Producer Rick Beato

"The pop-blues feels of 'U Babe' are an entire mood with a hip-hop groove." idobi Radio

"Pain' takes you on a journey through emotional turmoil, using intense synths to make sure all you can think about is the beat and the story it creates." idobi Radio

"Melodically wonderful and featuring an exotic flavouring of a killer production," 'My Heart', Born Music Online

"U Babe" lacks nothing, everything is in its place to plunge us into a pleasant and successful musical retreat." IGGY Magazine, France

"Bek's soft passionate voice... If you are a fan of melodramatic guitar music, resistance to him is useless." Editor in Chief, Rolling Stone, Russia.
Anything You Want
Single - Mar 22, 2018

Mixed Feelings
Album - Dec 9, 2016

Feel Alright
Album - Jun 13, 2014


Truth Power
Album - May 3, 2019

My Heart
Single - Aug 9, 2019

Superstar, Unbelievable
Singles - Nov 29, 2019

Single - Feb 14, 2020

Single - April 24, 2020

Made on